Amarula | Superbrand Status

In order to view this page you need Flash Player 9+ support!

Amarula Cream has achieved Superbrands status following a strict selection process carried out by the South African Superbrands Council 2008/2009; a voluntary, independent group of branding, media and communications luminaries in South Africa. These top selected brands are each awarded the prestigious Superbrands Seal - known as ‘the brand experts’ seal of brand excellence.’

“We at Amarula are delighted about this accolade and the fact that the Amarula brand has proved to be of such outstanding quality”, says Werner Swanepoel, Group Marketing Manager for Amarula, “This Superbrands status further identifies and entrenches Amarula as a brand leader.

Amarula is derived from the heart of Africa, where the Marula tree flourishes. Each year, Mother Nature generously shares her bounty with us. This gift of small, oval fruit with their distinct flavour, allows for the creation of Amarula; a superb and delicate cocktail beverage that is delectably rich and soft. Amarula Cream is the blending of the distilled fruit with the finest, fresh cream until a smooth consistency is formed – a heavenly nectar that is unquestionably deserving of such a superbrands status.

Superbrands is the world’s largest independent judge of branding. It identifies and pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world. Superbrand status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. The criteria guidelines for selection included that of market dominance, longevity, goodwill, customer loyalty and overall market acceptance. “Amarula Cream received an outstanding grading of 92% overall”, comments Swanepoel.

Superbrands has launched programmes in over eighty countries around the world. These programmes aim to identify those brands that are performing above and beyond others within the market. At the heart of each programme is an independent and voluntary council of leading experts with a deep appreciation of the “brandscape” in the country being examined.

Deeply appreciated in South Africa, is the Spirit of Africa – Amarula!

about amarula about marula fruit about the judges african legend african tales mystery africa on screen festival amarula burning the light amarula in the news amarula lounge cape town airport ancient wonder arbour day august 2009 best liqueur award 2008 best retreat africa best retreat awards best retreats africa best retreats winner best retreat winners botswana tourism coffees of africa harvesting journey making trophies mystical tree newsletter nutrious fruit piece of africa superbrands status the lapa the making of a legend