Marula Fruit | Amarula Cream
On the wide-open plains of Africa grows a tree uncultivated by man. Scientists call it "Sclerocarrya birrea", but it is more commonly known as the Marula tree.
The tree only grows in one area on the entire planet, the warm, frost-free regions of subequatorial Africa. It is from the fruit of this mystical tree that Amarula Cream is borne. The Marula tree holds a position of importance both in the animal kingdom and in human legend and ritual.
The trees themselves cannot be cultivated, and so the fruit must be harvested in the wild, where it stands ripening under the African sun. As they ripen the fruit's skin becomes a light yellow, with white flesh inside around a large stone. Rich in vitamin C, and the nut packed with natural oil, this succulent, tart fruit draws the animals of the plains with the promise of its annual feast. This fruit is the base ingredient from which Amarula is made.
Amarula was initially launched in South Africa as a clear liqueur in October 1983. However, its appeal was limited and, in September 1989, the product line was extended with a cream based version, called Amarula Cream. It was a runaway success and before long, Amarula Cream was the only variant on the shelves.
Today, Amarula Cream is enjoyed on all five continents and in more than ninety countries around the globe.